How Undercover Filming Exposed a £28m Timeshare Fraud

Authorities have called it as among the biggest scams of its type in the Britain.

Altogether 14 people have been found guilty for their involvement in a £28 million conspiracy to swindle over 3,500 holiday ownership investors.

The affected individuals were keen to get out of age-old holiday ownership agreements and tried to find support.

A large number were from 60 and 80. In excess of 500 of them parted with more than £10,000, and a single victim transferred in excess of £80,000.

Those affected were exposed to aggressive sales meetings lasting up to six hours. They were left out of pocket, possessing useless fake "rewards" and still locked into high-priced holiday ownership agreements they often use.

The Firm At the Heart of the Fraud

The company at the centre of the scheme was the timeshare resale company. They accepted clients' cash to fund the directors' lavish way of life of exclusive education, high-end properties and private jets.

The individual at the top of the firm, Mark Rowe, was handed a 90-month jail time in January for deceptive scheme.

In the latest development, his wife Nicola was one of the final three to learn their fate.

She was given a two-year suspended jail sentence at the London court after admitting money laundering.

The outcome represents a long time coming and represents a huge win for the individuals who testified, the police and the Crown.

How the Inquiry Began

The initial awareness of SMT was in the that particular year. The role involved in the investigations unit of a broadcasting service, making documentary shows.

A friend noted that his mother had assumed the ownership of a vacation unit in the Spanish coast and, after long-term use, had commenced searching to get out of the contract.

It's worth mentioning how widespread holiday ownership had grown with UK travelers in the last decades of the 20th century.

Timeshares enabled people to access the equivalent unit every year, or swap their vacation periods with additional holders who had properties in other resorts. About 600,000 holiday enthusiasts took up that option.

The initial boom was linked to a lot of stories about rip-off merchants fraudulently marketing investments. They were regularly featured on consumer TV programmes.

The typical holiday ownership agreement locked buyers for decades.

By 2016, those holders who had enjoyed their guaranteed place in the resort for 20 or 30 years were advancing in years, and a significant number were hoping to end their association to their holiday properties.

A number had declining mobility and couldn't get to their units. Some just felt they'd got all they wanted from them. And others had deceased, in many cases bequeathing their heirs to assume the contracts - including their yearly fees and service charges.

The Undercover Operation Progresses

This was the situation the relative had found herself. She searched the web for solutions and discovered the organization, a business whose online presence promised to terminate her agreement.

However, having submitted funds and scheduled a consultation with them, her relatives became suspicious.

Additional investigation revealed hundreds of people reporting they had paid money and got nothing out of it. In fact, they had been left out of pocket. Significant sums.

Our team commenced probing what was happening. It was rapidly apparent that there were some shady characters working within the timeshare resale sector.

A legal professional had many grievance cases waiting to sue the organization.

We spoke to individuals who had used the firm and they all told the same story. They assumed the business would acquire their investment away from them but when they attended a meeting (for which they made an advance payment) they were told there was no market for their property.

Instead, they were persuaded - indeed pressured - to invest additional funds acquiring "the company's points system", named after the organization's holding firm, the overarching entity.

The precise definition was somewhat vague. They sounded like a type of exchange medium, providing cheaper vacations and benefits and consumer discounts.

And they were seemingly "tradable" with other owners, eventually.

Investing money immediately would lead to an future return that would cover SMT's fees and leave the property owner ahead financially, liberated eventually from their troublesome agreement.

An unrealistic promise? Certainly, that proved correct.

A 'Bait-and-Switch Scheme'

If these accounts were accurate, this was a massive scam.

This is known as a "misleading sales."

Someone - in this case the company - "baits" the customer by advertising a specific service only to then claim it is unavailable, pushing the customer to another, inferior option.

Such practices are unlawful. Possessing all the evidence we had collected, we argued to covertly record one of the organization's sessions.

The process requires dedication, work, and clear arguments for why this is the only way to gather the evidence needed to prove wrongdoing.

Armed with that permission, our compact group set up a consultation with one of the firm's agents in the location.

Pretending to be a ordinary individual wanting to get his mum free from her timeshare contract|holiday ownership agreement

Brian Torres
Brian Torres

Maya Chen is a digital strategist with over 10 years of experience in SEO and web analytics, helping clients achieve measurable online success.